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How AI Has Changed Cyber Security and How You Can Protect Your Business

4th June 2024
The digital revolution has brought unprecedented opportunities and challenges to businesses worldwide. One of the most significant advancements in recent years is the integration of Artificial Intelligence (AI) into cyber security. AI has transformed the cyber security landscape, enhancing threat detection, response capabilities, and overall security posture. However, it also introduces new complexities and threats that businesses need to navigate. In this blog post, we look at how AI has reshaped the way cyber security is implemented and the new cyber threats faced, particularly for businesses, and provide actionable steps to protect your business in this evolving environment.

The Role of AI in Cyber Security

AI has made the online world far more dangerous than it’s ever been, and things are only going to get worse. Cyber criminals now have a tool that allows them to attack faster, with more sophistication, and in higher volumes. But, on the flip side… AI has also helped to improve our defences in the business world by multiplying the ways in which we fight back against cyber crime. For example, modern cyber security now has:

Advanced Threat Detection

Traditional cyber security measures often rely on signature-based detection, which can be slow and ineffective against new or sophisticated threats. AI, however, leverages machine learning algorithms to analyse vast amounts of data and identify patterns that may indicate malicious activity.

By continuously learning from new data, AI systems can detect anomalies and potential threats in real-time, significantly reducing the window of vulnerability.

Business AI attack

Predictive Analysis

AI excels at predictive analysis, which involves forecasting potential cyber threats based on historical data. By identifying trends and predicting future attack vectors, AI helps businesses stay ahead of cyber criminals. Predictive analysis can also inform the development of more robust security protocols and policies, enhancing overall preparedness.

Behavioural Analysis

Another significant contribution of AI to cyber security is behavioural analysis. AI systems can establish baselines for normal user behaviour and detect deviations that may indicate insider threats or compromised accounts. This capability is crucial for identifying and mitigating threats that traditional security measures might miss.

Automated Response

AI-powered systems can automate responses to certain types of cyber threats. For example, if an AI system detects unusual login activity that may indicate a brute force attack, it can automatically initiate a lockdown or alert IT administrators. This automation not only speeds up the response time but also frees up human resources to focus on more complex tasks.

Automated AI

How Are Cyber Criminals Using AI?

Whilst the advancements to cyber security are great, cyber criminals are also enjoying the benefits of AI, and are increasingly using AI to enhance their attack strategies.

For example… AI can be used to create more sophisticated phishing attacks that are harder to detect, and AI-driven malware used in these phishing attacks can adapt and evolve to bypass security measures, making it more challenging to defend against.

But, that’s not all. We’re also seeing more worrying examples where cyber criminals are utilising tools such as:

Deepfake Technology

One of the most concerning AI-driven threats is deepfake technology. Deepfakes use AI to create realistic but fake audio and video content. This technology can be used to impersonate executives or employees, tricking individuals into divulging sensitive information or authorizing fraudulent transactions.

AI-Powered Hacking Tools

Cyber criminals are developing AI-powered hacking tools that can identify vulnerabilities faster and more accurately than human hackers. These tools can automate the discovery of weaknesses in a network, making it easier for attackers to exploit them before they are patched.

How Can You Protect Your Business Against AI Threats?

Given the dual-edged nature of AI in cyber security, businesses must adopt comprehensive strategies to protect themselves. Here are some actionable steps to implement to enhance your cyber security posture in the age of AI.

Implement AI-Driven Security Solutions

Leverage the power of AI to protect your business by implementing AI-driven security solutions. These tools can provide real-time threat detection, automated response capabilities, and predictive analysis to stay ahead of cyber threats. Invest in solutions that are capable of continuous learning and adaptation to keep up with evolving threats.

Employee Training and Awareness

Human error remains one of the most significant vulnerabilities in cyber security. Regularly train your employees on the latest cyber security best practices, including how to recognize phishing attempts and the importance of strong passwords. Ensure that they are aware of the potential risks posed by AI-driven threats, such as deepfakes and sophisticated phishing attacks.

Regular Security Audits

Conduct regular security audits to identify and address vulnerabilities in your IT infrastructure. These audits should include penetration testing, vulnerability assessments, and reviews of security policies and procedures. Regular audits help ensure that your security measures are up to date and effective against current threats.

Multi-Factor Authentication (MFA)

Implement multi-factor authentication (MFA) across all systems and applications. MFA adds an extra layer of security by requiring users to provide two or more verification factors to gain access. This can significantly reduce the risk of unauthorized access, even if credentials are compromised.

Data Encryption

Encrypt sensitive data both at rest and in transit to protect it from unauthorized access. Encryption ensures that even if data is intercepted or accessed by cyber criminals, it remains unreadable and unusable without the decryption key.

Incident Response Plan

Develop and maintain a robust incident response plan that outlines the steps to be taken in the event of a cyber attack. This plan should include procedures for identifying, containing, and mitigating the impact of an attack, as well as protocols for communication and recovery.

Stay Informed

The cyber security landscape is constantly evolving, with new threats and technologies emerging regularly. Stay informed about the latest trends and developments in cyber security by following industry news, attending conferences, and participating in professional networks.

Partner with Cyber Security Experts

Consider partnering with cyber security experts, like JamCrackers who can provide specialised knowledge and resources to enhance your security posture. Managed security service providers (MSSPs) can offer continuous monitoring, threat intelligence, and incident response services, helping you stay protected against advanced threats.


AI has undeniably revolutionized the cyber security landscape, offering powerful tools to detect and respond to threats more effectively than ever before. However, it also presents new challenges that businesses must address.

By implementing AI-driven security solutions, training employees, conducting regular security audits, and staying informed about emerging threats, you can protect your business from the evolving cyber threat landscape.

Get Protected With JamCrackers

Contact JamCrackers today to book your free cyber security audit. We’ll take a deep look into your present set up, find out where the key vulnerabilities lie, and provide a workable action plan to keep your business futureproofed and protected.

Book Your Free Cyber Security Audit